The origins of Identity Pursuit
IP is based on the work of Carl Jung, the founding father of analytical psychology, and the body of work developed by Caroline Myss in her best-selling book about archetypes "Sacred Contracts".
It is the fruit of years of work by a dedicated and diverse team of professionals. A group of psychotherapists and archetypal specialists chose the 80 universal archetypes used extensively in the app, crafting 320 questions and 1280 corresponding answers.
These 80 universal archetypes were meticulously selected and their characteristics are described in detail to best represent the wide and diverse range of the facets of personalities that are present in human nature.