The Mission of Identity Pursuit is to create fun and captivating products, as an invitation to know and understand each other better and our position in the world.

Having fun, openness, social understanding, growth of knowledge, non-judgment, are some of the essential pillars.

Each product created by Identity Pursuit is aimed at :

  • Enhancing one’s self-knowledge through the use of archetypes,
  • Being fully aware of one’s own singularity,
  • Leading to genuine and authentic communication exchanges,
  • Facilitating connections,
  • Suggesting a playful, rich and inspiring framework.

Knowing yourself is the beginning of all wisdom.


To know oneself is one of the most difficult things .


We carry within us the wonders we seek without us.

Sir Thomas Browne

Knowing others is wisdom, knowing yourself is Enlightenment.

Lao Tseu